Aoife Harrington is an award winning multi talented designer and business coach. She has designed and developed best selling ranges of jewellery, clothing and gifts for top retail brands. She also mentors in business and brand innovation and strategy. She came to me for a redesign to her existing logo as she felt her business was moving in a new direction and she wanted her brand mark to reflect it. Aoife suggested the dragonfly as the primary mark for her new logo as it is associated with creativity, transformation and adaptability, characteristics she adheres to in her design and coaching ethos.

“Dragonflies are reminders that we are light and we can reflect light in powerful ways if we choose to do so.”

 Robyn Nolamovement

Visual of the logo as it is used on her website.

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